This is simple tips to remember a phrase such as people's name to road's name.

1. You select a keyword. Good keyword it should sound like target word, a word that easy to visualize, usually it is concrete noun (because it is easy to visualize), and it is familiar to you.

2. Imagine the definition doing something with keyword. The more exaggerated it is, the better you will remember.

3. Concentrate the imagination and remember it.

4. When you come to the target word, you will remember the imagination including the definition.

This classic social psychology experiment shows how people [have a need] to form into groups and [how this] promotes discriminatiion against others [not in the group].

People's behaviour in groups is fascinating and frequently disturbing. As soon as humans are bunched together in groups we start to do odd things: copy other members of our group, favour members of own group over others, look for a leader to worship and fight other groups. It is easy to provoke war between groups.